Coffee is one of my biggest passions, and one day, I’d love to open up my own coffee shop and call it Wisp Cafe. I’ve created the logo and its variations, along with the advertisements and deliverables for it, targeted towards the night owls and early birds. I want to appeal to people who are awake when the rest of the world is asleep. This idea inspired my color palette, as I wanted to tie in all times of the day in the branding for the products.